With reference to internet, consider the following statements about “Dark Social”?
1. Dark social takes place when people upload and share content via illegal websites
2. Dark social is outlawed in most of the countries
Which among the above statements is / are correct?

Answer: [D] Neither 1 nor 2

Dark Social takes place when people copy and paste content or links from a website into a private message, email or instant messaging. Dark Social sharing carries much more weight than a Facebook post or a Tweet and hence is a valuable source of social insight.

This question is a part of GKToday's Integrated IAS General Studies Module